During the Christmas holidays of 2020, South Australia experienced one of the worst bushfire seasons in recent memory. For those in areas which depend on tourism, this was a disaster which not only threatened lives, it threatened livelihoods.
We reacted quickly, sensitively and publicly with a heartfelt call-to-action, #BookThemOut.
A fully integrated campaign which was conceived, produced and sent live in just 10 days.
A fully integrated campaign which was conceived, produced and sent live in just 10 days.
By tapping into the massive surge of support that Australians were showing for bushfire affected areas, the #BookThemOut campaign was able to convert Australia's desire to help into much needed bookings.
Campaign case study
Outdoor
