Deakin University’s long-standing brand platform ‘The Future Belongs To The Ready’ needed to be elevated to a more emotive level. In the context of a global pandemic, uncertainty for the future was at an all-time high. We turned to a classic poem of hope, written by Berton Braley – as relevant today as when it was penned almost 100 years ago.
In the 90” brand film directed by Dani Pearce, produced by Revolver and performed by First Nations / Jamaican artist Aurora Liddle-Christie, the ocean serves as a metaphor for life – turbulent and unpredictable one moment, beautiful and serene the next.
The campaign was extended into large format outdoor placements with striking photography by Neil Bailey
90" Brand film
Instagram stories
Outdoor
