G’day Parks is Australia’s largest network of holiday parks, but with competitors constantly outspending them on marketing and media, brand awareness and bookings were low. Consumers had almost no brand loyalty, and often confused G’day Parks’ locations for BIG4 Parks and other competitors. They needed a refresh and it needed to stand out.
As the Creative Director of G’Day Group, I oversaw the development of G’Day Parks’ new brand platform ‘Here’s Good!’, an identity to go with it and the integrated campaign to launch it.
'Sticky Slide' - 30" TVC
'Jen's Way' - 30" TVC
'Inclement Weather' - 15" OLV
'Tired Tyres' - 15" OLV
Huge ♥︎ to those who made it happen –
CCO | Paul Reardon
Head of Art | Eric Benitez
Design | Eric Benitez, Pat Sofra
Creatives | Patrick O'Reilly, Mark Atherton
Illustrations | Eric Benitez, Pat Sofra
Agency | TBWA\MELBOURNE
