Ads tend to annoy people. Especially on YouTube, where they prevent people from watching Juju the English Bulldog rolling down a hill. Thankfully, the skip button is there to relieve the buildup of rage.
When Medibank tasked us to promote their philosophy of better health and their latest sign-up offer, we found a connection between the health benefits of skipping and the skip button.
The result was an ad that Medibank actually wanted people to skip. Everyone wins!
Case study